🗝️ How to Sell B2B in France: Keys to Success for International Entrepreneurs
- maiia Nikitenko
- Jun 5
- 1 min read
📍 Paris, June 4, 2025
Creative Cluster was pleased to host a lively and insightful event for international startup founders and business developers looking to expand in the French B2B market.
The workshop was led by sales expert Kevin Lecerf, with the participation of Arnaud SANSONETTI, a long-time partner of Creative Valley.
The session brought together entrepreneurs from various countries and industries.
💼 Workshop Highlights:
Introduction & Ice Breaker
Sales Cycles in France
Cultural Keys to Selling in France
Sales Tactics & Strategies
Mistakes to Avoid
Q&A
The event ended with an informal apéro, where participants continued the conversation, exchanged contacts, and discussed collaboration opportunities.
📸 Highlights from the event:
👏 Many thanks to all participants for their engagement and interest - and special thanks to Kevin Lecerf and Arnaud SANSONETTI for generously sharing their insights and expertise.
🎯 Stay tuned for more events from Creative Cluster - we continue to support international entrepreneurs building their business in France.
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