What is it?
A structured 6-month program designed to help international startups successfully launch their business in France.
Unlike traditional accelerators focused on networking or mentoring sessions, the program is deliverable-driven. Each stage produces concrete business artifacts that make your startup understandable, credible, and ready to sell in the French market. Through a structured coaching method, founders progressively transform their project into:
• a clear value proposition
• a sellable B2B pitch deck
• a credible business model
• a real market entry strategy
• a 12-month execution roadmap
The program follows a step-by-step methodology used to compress ideas, clarify positioning, and prepare startups to approach customers, partners, and institutions in France. By the end of the program, founders have not only refined their project, they have the strategic tools required to start operating in the French market.
Program content
Entering the French market is not only a business challenge but also a strategic one. Many international startups struggle because their project is not immediately understandable to local decision-makers, partners, or investors. The Start-Up Journey program helps founders translate their innovation into a clear, credible, and market-ready business proposition adapted to the French ecosystem. Through a structured methodology and hands-on coaching, startups progressively build the strategic assets required to operate successfully in France.
Market Landing
Define the first target market, buyer, and use case in France.
Value Proposition
Transform your product into a clear and compelling promise.
Selling deck
Build a powerful B2B pitch deck designed for decision-makers.
Business Model
Develop pricing logic and market proof.
Market Execution
Define pilots, partnerships, and a 12-month roadmap.
The program is designed for international innovative tech startups that:
• already have a Minimum Viable Product (MVP) or a validated pilot project
• want to launch or expand their business in France or Europe
• need to clarify positioning, value proposition, and market entry strategy
• want to prepare for customers, partnerships, grants, or investors in the French ecosystem
Typical participants include:
• SaaS startups entering the European market
• DeepTech or AI companies preparing their first commercial traction
• Tech founders relocating to France
• International teams building their first European market strategy
What founders obtain :
At the end of the program, each startup leaves with:
• a professional B2B selling deck
• a clear value proposition and positioning
• a structured business model and pricing hypothesis
• a market entry strategy for France / Europe
• a 12-month execution roadmap
These assets are designed to support discussions with customers, partners, investors, and public institutions.
